Fuzzy quantitative evaluation on tourist scenic spot service quality in the perspective of Wechat marketing

摘要

As a constituent element of tourism system, tourist attraction is the spatial carrier of tourism activity. Those tourist attractions that can provide the high-quality service for the tourists will obtain the satisfactory tourists, drum for more tourists and achieve the good performance. Therefore service quality is the crucial factor to build the market image, acquire the steady tourist flow and increase the profit. It is the life-line of tourist attractions. The crux of service quality management in tourist attractions is how to evaluate and proceed to improve the service quality of tourist attractions. In this paper, we utilize Einstein operations to develop some triangular fuzzy aggregation operators: triangular fuzzy Einstein weighted average (TFEWA) operator, triangular fuzzy Einstein ordered weighted average (TFEOWA) operator and triangular fuzzy Einstein hybrid average (TFEHA) operator. Then, we have utilized these operators to develop some approaches to solve the triangular fuzzy comprehensive evaluation problems for fuzzy quantitative evaluation on tourist scenic spot service quality in the perspective of Wechat marketing. Finally, a practical example for fuzzy quantitative evaluation on tourist scenic spot service quality in the perspective of Wechat marketing is given to verify the developed approach.