Competitive Intelligence Insights for Intelligence Measurement

摘要

For competitive and business intelligence, as for covert or military intelligence, the term "intelligence" connotes a combination of raw data, technology, and analysis resulting in intelligence deliverables such as reports and profiles. For all intelligence fields, the primary purpose of intelligence is to inform decisionmaking, with the intent of increasing the likelihood of the most optimal outcomes for the organization.1 Competitive intelligence in the business sector is sometimes called by other labels, such as business or market intelligence.2 It involves surveying and monitoring the competitive environment and developing intelligence to inform decisionmaking.