A strategic methodological framework for the development of gastronomic tourism: a Greek region's experience

摘要

For various socioeconomic trends including the off-shoring of manufacturing jobs, alternative forms of tourism have emerged as pivotal for the economic development of the Greek Region of Central Macedonia (RCM). Gastronomic tourism is a form of alternative tourism that can complement effectively the other tourism-related activities and its potential has recently been recognised by the Region's authorities. This paper is the by-product of a study conducted for RCM as part of a larger INTERREG project that the Region undertook recognising the immense potential of alternative forms of tourism. The proposed strategic methodological approach includes: 1 a comprehensive analysis of the current status 2 the development of a strategic plan for the support of gastronomic tourism in the Region. Following a SWOT analysis, two critical supporting interventions are identified including: 1 specific measure for the promotion of gastronomic tourism in the Region 2 the development of innovative collaborative local supply chain networks that will comprehensively manage the procurement, production, storage, transport and offering of local gastronomic products and services. The development of the latter, hinges upon the establishment of innovative local quality pacts and the training of all involved local stakeholders.