Internationalisation, innovation and ICT usage for communication and marketing activities influence on perceived international competitiveness. Study of firms from Lublin region

摘要

The main goal of the paper is to explore connections between perceived international competitiveness, ICT usage for communication and marketing, internationalisation level and innovation deployment by a firm from Lubelskie Region, Poland. The paper contains insights from literature and focuses on two path models of influence of such factors on perceived competitive advantage. Also differences in ICT usage between: exporters, potential exporters, and firms not interested in international presence are shown. Data are coming from regional survey of 1680 firms. Generally, the higher level of internationalisation results to more intensive usage of internet communication and e-marketing activities and higher perceived competitiveness.