Editorial

摘要

This Editorial begins with a thank you to Brian Detlor who has just retired from the position of North American Regional Editor. Brian has helped us tremendously over the last few years. He has agreed to stay on as a Board member. We are pleased to welcome Denise Bedford, Goodyear Professor, Knowledge Management, Kent State University, as our new North American Regional Editor. Our first paper takes the theme of consumer purchases and is entitled "On the motivating impact of price and online recommendations at the point-of-online-purchase." Asle Fagerstrom, Norwegian School of Information Technology, Oslo. Sweden, and Gheorghita Ghinea, Brunei University, Uxbridge, UK ask the question: Do online recommendations have the same motivating impact as price at the point of online purchase? The results of the study show that online recommendations are not as influential as a good offer when consumers purchase electronics online. The authors also found that other customer recommendations have a stronger impact on novice online shoppers than on those consumers that shop more frequently online.