Open innovation of consensus standard - cases of business model creation in ICT

摘要

Recently, technical standardisation has shifted from de facto to consensus standard in information communication technology (ICT). Moreover, the number of enterprises declaring patents in the standardisation process has increased. This paper verifies the 'strategy option of standards and patents' in consensus standardisation from the aspect of open innovation. Two case studies of Mitsubishi Electric, a multinational company in Japan, were presented. Both case studies use the consensus standardisation process and achieve open innovation. Closed innovation was assumed to be an initial innovation source in the consensus standardisation. Two open coupled innovation elements were introduced. A high-capability enterprise formed the outside institute that generate the innovation when the best innovation could not be procured from outside. Achieving an open innovation was then attempted.