The effects of sellers' entrepreneurial self-efficacy and remote work self-efficacy in online marketplaces: an empirical investigation

摘要

Online marketplaces foster electronic business on a global basis through standardised payment systems, logistics management, and interface designs. However, such standardised processes and features make it difficult for sellers in these marketplaces to differentiate from each other and achieve superior performance. In this study, we posit that entrepreneurial self-efficacy (ESE) and remote work self-efficacy (RWSE) of sellers play a synergistic role in enabling operational creativity, which in turn is a critical antecedent to their performance. We found supportive evidence for these hypotheses by analysing survey data on 267 sellers from Taobao.com, a major online marketplace in China.