A novel organizing scheme of single topic user group based on trust chain model in social network

摘要

Social network sites (SNS) presently face the task of grouping users into small subsets within themselves. In this study, an organizing scheme for single-topic user groups is proposed for facilitating user sharing and communicating under common interests. The main rationales of the proposed scheme are (1) only an influential single topic is selected through its impact evaluation to attract users; (2) only the users having high degree of interest, explicit or implicit, on the topic should be grouped; and (3) trustworthy relationships among users are taken into consideration to enlarge the scale of user group. The proposed organizing scheme comprises 3 features: topic impact evaluation, interest degree measurement, and trust chain-based organizing. The main structure of our proposed scheme is (1) an overview of the proposed scheme and its formal related definitions; (2) a topic impact evaluation method, ie, an importance evaluation and a popularity calculation; (3) a user interest degree measurement method, ie, explicit and implicit interest evaluation with dynamic factors included; (4) a trust chain calculation method based on the topology features of the trust chain; (5) an organizing algorithm for single topic user group, and finally, some experimental results and discussions to illustrate the effectiveness and feasibility of our scheme.