Many Guava Plants (Syzygium malaccense L.) Agribusiness Strategy in Jombang East Java

摘要

Many guava plants (Syzygium malaccense L.) are cultivated in Gondangmanis Village, Bandar Kedung Mulyo District, Jombang Regency, East Java. The plant is very suitable with environmental conditions in Gondangmanis village so that people call Gondangmanis guava, has high yield potential, blackish purple fruit color, fresh sweetness, white flesh color such as cotton, fragrant fruit aroma and has been certified by the Minister of Agriculture of the Republic of Indonesia No: 308 / Kpts / SR.120 / 4/2006 under the name guava Gondangmanis. The research objective was to establish the agribusiness strategy of Gondangmanis guava. The research location was in Gondangmanis village, Bandar Kedung Mulyo District, Jombang Regency, East Java. Research time starting April to June 2019. SWOT and QSPM analysis methods. The conclusion of the analysis was chosen SO Strategy. The highest attraction value is found in strategy 1 (SO) with a sum attractiveness (TAS) of 6.85, which is taking action between the local government, the main actors, community leaders, village-owned enterprises, to produce superior quality and quantity of fruit and protect and preserve Gondangmanis guava as a characteristic that is owned by Gondangmanis Village, Bandar Kedung District, Mulyo Jombang, East Java.