The future of TV: 3D, connected...or both?

摘要

The consumer electronics device manufacturers and, indeed, the subscription broadcast community, have rarely worked harder to drive a new entertainment medium into our homes than they have with 3D TV. The principle of 'if we supply it, they will buy it' has, after all, worked before. But consumers are now better informed - they know what they want, where they want it, and what they are prepared to pay for it. It could be that this new breed of 'empowered' consumer has come along at exactly the wrong time for those driving the rapid adoption of 3D TV screens and programmes.