Thatchers has lined up "official cider' status for this year's Cricket World Cup in England & Wales. The company said that Thatchers Cider sister brand Thatchers Haze will have exclusive pouring rights at the 11 cricket grounds hosting the tournament. Martin Thatcher, MD of Thatchers Cider said, "This is a fantastic opportunity to be a part of a major sports occasion that will have the eyes of the global sports community firmly on it. We know sporting events on this scale don't come around very often, and we're delighted to be a part of it."
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