Beer Manufacturers Launch Low-Calorie Options

摘要

The move towards healthier lifestyles has meant that beer manufacturers are fighting their product's traditional high-calorie image and coming up with low-calorie options, according to GlobalData. In 2017 Bud Light re-entered the UK market, 16 years after the US brand's previous ill-fated launch. As well as having 27 calories per 100ml, Bud Light has a lower ABV than standard Budweiser, at just 3.5%. The brand claims that the relaunch has been successful so far in attracting a younger audience.