Orient Paper & Industries launches new brand identity 'Orient Electric'

摘要

CK Birla group company Orient PaperBSE 4.85 % & Industries Ltd unveiled a new brand'Orient Electric' to present itself as an integrated home solutions provider for GeNext aspiring for smart gadgets. The move is part of the company's strategy to reposition Orient Paper & Industries' electrical divisions current brand identity 'Orient Electricals'. The makeover will help the company consolidate its diverse business verticals.