Authentic pleasure in premium quality

摘要

WILD has developed innovative infusionbased concepts that offer high-quality, natural and great tasting tea enjoyment for the European growth segment of tea drinks. Now WILD has expanded its premium selection with creations based on rooibos.rnAccording to the market research firm Canadean, the "ready-to-drink tea" category grew at an average of 9% per year between 2000 and 2008. The concepts from WILD enable beverage producers to clearly differentiate their products from classic extract-based ice teas. In addition, consumers are willing to pay more for premium tea concepts.