Flexico UK launches perfect solution for keeping bread fresh

摘要

According to the Department for Environment, Food and Rural Affairs (DEFRA) 32% of bread bought by UK households is thrown away uneaten, making it Britain's most wasted food. The anti-food waste organisation Wrap, claim that 680,000 tonnes of "avoidable" bakery waste is disposed of each year, about 80% of it from packs that are opened but unfinished, assumed because of expiry of best before date. In order to help combat such waste Flexico Group is set to launch a simple yet ingenious packaging solution into the UK that will help consumers keep their bread fresher for longer and help reduce household food wastage.