Healthy lifestyle beverages

摘要

From digestion and brain power to muscles and healthy bones, minerals are all-round performer and essential for keeping the body fit and healthy. Consumers are aware of these benefits. Relationships between calcium and bones, magnesium and muscle cramps as well as iron and blood formation are firmly established in the minds of people. Food operators should confirm this general knowledge to strengthen customer acceptance and to equip brands and products with a healthy benefit. In this way the variety of health claims for minerals represents a promising marketing tool.