A new'root'to success: Treatt points to herbal infusions as future of vegetable-based beverages trend

摘要

Treatt is launching a new application for its range of 100% natural vegetable distillates by palring them with herbal speciality ingredients including basil, sage and ginger, as it looks to capitalise on the growth in demand for on-trend vegetable-based beverages. The leading flavour ingredient solutions provider has already received strong customer interest in the concept, which sees a herbal twist or spicy kick added to vegetable drinks to promote continued innovation in the category. Developed using Treatt's extensive portfolio of 'From The Named Food' (FTNF) vegetable-based ingredients, the new concept combines herbal essential oils with Cucumber Treattarome~® 100% natural distillate. The unique infusions are almed at the still drink, juice based beverage and alcoholic beverage markets.