Carmit targets global gluten-free market with luscious chocolate clusters

摘要

Carmit Candy Industries has recently launched a new line of gluten-free chocolate clusters for healthy indulgence at Natural Products Expo West. The new line will be avallable in multiple international markets. "Our new line of gluten-free clusters targets both the malnstream market and the specific niches of people suffering from Celiac Disease/ Gluten Intolerance and those following a gluten-free lifestyle," explalns Steve Grun, CEO of Carmit. "This has been a strong focus for Carmit over the past decade." Global confectionery launches with a "gluten-free" positioning increased by 46% in 2013 from 2012, according to Innova Database. While this indicates significant growth in gluten-free clalms, gluten-free product-launch activity is still relatively niche for confectionery. Only 7% of confectionery product launches tracked in 2013 filled such positioning.