What does the consumer expect from a product? How can the colour support their expectations when it comes to the multi-sensory perception and the product promise? Every company needs to address these important issues when developing a food or beverage, as the significance of the product colour for the overall concept is often underestimated. Doehler delivers valid answers and solutions with the new Multi-Sensory Design™ for colours. As a producer of natural ingredients, Doehler knows that understanding the consumers' wishes, needs and product expectations is vital when it comes to developing a food or beverage. In addition to a great taste, the product colour is largely responsible for the products success. Consumers associate the colour of a food or beverage with certain taste and product attributes, stirring our senses and subconsciously triggering emotions - well before we consume the product.
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