The secrets to making clean label apply to all labels

摘要

Clean label is no longer the preserve of 'healthy' foods, according to Ingredion, which has launched an eBook to help food manufacturers get the most out of emerging clean label opportunities. With 70% of European consumers 'usually' or 'always' reading front of pack claims and 60% considering ingredient lists and claims on the back of products when making purchasing decisions, formulating products with simple labels using recognisable ingredients is a commercial necessity. Ingredion claims that clean label has moved beyond foods traditionally associated with a 'natural', organic or additive-free claim. Consumers expect simple and short ingredient lists in a growing range of food and beverages, resulting in food manufacturers looking for clean label solutions in even the most highly processed and challenging production conditions such as ready meals and snacks, or dairy desserts and yogurts.