Wrick & Short launch new clean-label flour for gluten free bakery

摘要

Gluten free is now a mature & well-established trend. So far in 20211, gluten-free NPD has accounted for over 20% of all product launches in the Bakery sector - an increase from 12% in the previous year.2 Furthermore, as premiumisation drives growth in the sector, and consumer expectations of products only continue to grow, developing high quality products is as important as ever.