Clean label dietary shakes with SANACEL® add 045

摘要

The meal preparation is relocating from the private person to the industry but the nutritional awareness of the population is still rising. The people want to buy ready-to-eat food but it should be healthy and free of "unknown" additives. The list of ingredients should be short and the consumer want to avoid E-numbers if possible. To give the consumers a better overview about the ingredients, the producer is allowed to claim their product as "clean label" if it is free of additives like artificial flavours, colours, allergens, aromas, sugar etc.. They are allowed to write claims like "free of...." or "without..." on the package if the product fulfills the requirements and if it is no advertisement with a matter of course. Since this topic is more and more common, the producer is strive to replace their additives with natural alternatives. The dietary fibre intake of western people is far too low. At the homepage of the "British Nutrition Foundation" it is written, that the average consumption is about 18 g per day instead of 30 g, which is recommended by the WHO. This deficit is mainly caused by the development of the food industry towards ready meals and junk food. People rarely buy fresh ingredients to prepare their meal by themselves, instead they buy ready-to-eat food to save time and be more flexible. The high processed food often contains low levels of nutrients like dietary fibre. Without adding extra fibre to the products the average dietary fibre intake of the population will hardly meet the recommended daily intake.