Demand for organic ingredients surges in the wake of coronavirus pandemic

摘要

The coronavirus pandemic has led to a surge in demand for more sustainable and organic foods. Now, more than ever before, consumers want to make ethical and healthier choices and with one in two consumers looking at the ingredients list on products before buying, what goes into our food and drink has never been so important. Here, Thomas Schmidt, Marketing Director at BENEO, discusses the rising consumer interest in label transparency and how this is driving demand for organic functional ingredients. Even before the coronavirus pandemic hit the headlines and impacted markets around the world, the Important issue of well-being had been brought to the fore and highlighted as a major trend for 2020 and beyond. According to Mintel's Director of Innovation and Insight, David Jago, "well-being is no longer about simply wanting to look after oneself in broad terms, nor is it about the extremes of a total lifestyle change or commitment to an intense regime. Instead, a holistic, longer-term approach is becoming a key motivator of consumer behaviour, underpinned by convenience, transparency and value. Concern for our environment will also grow and successful companies will be those that improve the health of the planet and its population."