Why looking good matters in sports nutrition

摘要

Sports nutrition is a vibrant sector - it is growing at a faster rate globally than every other consumer health category and is forecast to record a CAGR of 7.9% through to 2021. But it is also highly competitive, and this means manufacturers cannot afford any missteps. As such, there are a number of key factors for product developers to consider, including format, active ingredients and taste. But just as important as these is appearance.