Reducing time-to-market and overcoming regulatory hurdles in MENA's growing infant nutrition market

摘要

As the market for infant nutrition products continues to grow in Middle-East and Africa (MENA) and considering the duality of the nutrition situation of young children across this region where, according to UNICEF countries are "facing a double burden of malnutrition (i.e. stunting, wasting and micronu-trient deficiencies) and over-nutrition (i.e., overweight and obesity) and the associated chronic, non-communicable diseases (NCDs)", the need for reliable partners is real. Expert and knowledgeable suppliers can indeed guide companies who wish to launch their own infant nutrition offerings through the complexities of this highly regulated industry and help them launch regulatory-compliant products that are nutritionally adapted to both end of the spectrum.