The market for bars is booming. Market research institutes predict strong growth in the future, too, for energy, snack, fruit and nut bars. No wonder: bars are a perfect fit for the ongoing snacking trend. They can be an on-the-go breakfast or a convenience snack between meals. Consequently, consumers now expect more of healthy bars. The trend is for more naturalness and a short list of ingredients. Consumers are on the lookout for reduced sugar content and fewer calories but also, for instance, for more dietary fibre. sternLife has incorporated these trends into its new range of energy bars, nutrition bars and Paleo bars for customer brands and private labels. The overarching target group concepts are geared to the needs of consumers and the demands of trade and industry.
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