Consumers continue to clean up their diets

摘要

According to new international research commissioned by BENEO, clean claims such as "no artificial ingredients", "no preservatives" and "contains only natural ingredients" are getting high scores from shoppers across the globe. With consumers worldwide increasingly looking for ways to clean up their diets, manufacturers are having to bring clean label credentials to a wider range of products than ever before. Thomas Schmidt, Marketing Director at BENEO talks about changing consumer attitudes and the functional ingredients that are helping manufacturers meet these needs.