'Going plant-based' is predicted to be the biggest food trend of 2019

摘要

Do you remember the phrase "We are what we eat"? While we are much more than what we eat, scientific evidence is demonstrating more and more that what we eat affects us. This simple observation has given rise to new consumer trends such as "Living a Whole Food, Plant-Based Life". Today, 2% of global consumers follow a vegan diet as of 2017, up from 1% in 2014*. Different drivers can explain this switch for plant-based food. Health is one of them but sustainability, animal well-fare, culture or religion are others. Plant-based proteins being mainly appealing for women and millennials.