DEMYSTIFYING THE COMPLEX

摘要

For the past three years, the TurboTax design lan¬guage primarily existed as a singular system heavily grounded in DIY tax prep. Intuit's consumer group had built brand recognition around TurboTax as a fast, painless way to take care of taxes. Intuit wanted to expand its offerings to address the needs of #adulting millennials and those seeking financial freedom beyond taxes and to introduce a new expert-assisted product. In order to do this, the company had to get out of its comfort zone and overcome its more than 20-year legacy as a DIY tax leader. The TurboTax Visual System Redesign developed a com¬pletely revolutionized, cohesive system that will purposefully flex along each customer's unique journey and deliver an innovative experience end to end.