AN ID AMBASSADOR

摘要

As founder and president of the esteemed Umbach Consulting Group, it's safe to say that Steven Umbach, FIDSA, feels quite at ease in a room of industrial designers. This did not prepare him, however, for the moment he heard that he had been selected for induction into the IDSA Academy of Fellows, announced official¬ly at the 2018 International Conference in New Orleans, LA. The reveal was a welcomed one for those in attendance, including Vicki Matranga, H/IDSA, who met Umbach at an IDSA conference in 2012 and subsequently nominated him for this award. "Steven Umbach is a fine example of the best qualities of an IDSA Fellow," she shares, "[and] an excellent ambas¬sador for the industrial design profession and the IDSA. A seasoned practitioner and educator, he personifies integrity, wisdom, insight and good humor."