Follow The Money

摘要

E-mail marketing is fast becoming an important cog in CRM strategies and digital advertising projects, and ValueClick wants a piece of the E-mail action. The company, which delivers banner ads to Web sites and charges based on the number of clickthroughs those ads generate, said last week that it's acquiring fellow ad-serving company Mediaplex for $43 million in stock. Mediaplex, which has outgoing E-mail capabilities, will become a wholly owned subsidiary of ValueClick.