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Analysis of influencing factors on the IPTV subscription Focused on the moderation role of user perceived video quality

机译:IPTV订阅影响因素分析着重于用户感知视频质量的调节作用

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摘要

Purpose - The purpose of this paper is to examine how user-perceived video quality, measured by computer assisted web survey, interacts with content richness (CR) and interactivity (IA). It also analyzes how those internet protocol television (IPTV) idiosyncrasies impacts audience perceptions (perceived usefulness (PU) and perceived resistance (PR)) and actual subscriptions.
机译:目的-本文的目的是研究通过计算机辅助网络调查测量的用户感知视频质量如何与内容丰富度(CR)和交互性(IA)相互作用。它还分析了那些互联网协议电视(IPTV)的特质如何影响观众的感知(感知的有用性(PU)和感知的抵制(PR))和实际订阅。

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