机译:了解在MS-商务中的信任:报告的经验,语言风格,个人资料照片,情感和认知信托的角色
Univ Tunku Abdul Rahman Fac Business & Finance Jalan Univ Kampar 31900 Perak Malaysia;
Univ Malaya Fac Business & Accountancy Kuala Lumpur 50603 Malaysia;
UCSI Univ Fac Business & Management 1 Jalan Menara Gading Kuala Lumpur 56000 WP Kuala Lumpur Malaysia;
Univ Nottingham Ningbo China Nottingham Univ Business Sch China 199 Taikang East Rd Ningbo 315100 Peoples R China;
Univ Tunku Abdul Rahman Fac Business & Finance Jalan Univ Kampar 31900 Perak Malaysia;
Trust; Mobile social commerce; Linguistic style; Profile photo; Trust-based acceptance model; Trust transference theory;