Digital Billboards: A Growing Opportunity for the Display Business

摘要

As was demonstrated in the March issue of Information Display magazine, advances in technology have allowed large-area displays to have a dramatic impact on the digital-signage industry. The benefits to the outdoor-advertising industry of shifting to dynamic electronic signage seem obvious, but it is the benefit to the bottom line that is truly driving these advances. And that makes this niche a strong market for display makers to target.