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Is being satisfied enough? Well-being and IT post-adoption behavior: An empirical study of Facebook

机译:足够满足吗?幸福与IT的采用后行为:对Facebook的一项实证研究

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Well-being has rarely been used to discuss the post-adoption behavior of information technology users. Currently, satisfaction is the primary predictor of user behavior in IT post-adoption research. We live in an age when social media, mobile devices, the Internet, and other information technologies have virtually fused with our lifestyles. In discussing post-adoption behavior, focusing only on satisfaction might no longer be satisfactory. We should consider other constructs that might capture additional post-adoption factors, such as the concept of affect. In this study, we examined the influence of well-being on continuance intention and on loyalty. We compared well-being's impact with that of satisfaction. A survey of 297 college students supplied the data that was entered into a structural equation model on social network site usage. The results showed strong support for satisfaction and well-being as influential factors for continuance intention and loyalty. Moreover, relative to satisfaction, we found well-being to have a greater impact on continuance intention and loyalty.
机译:幸福很少用于讨论信息技术用户的采用后行为。当前,满意度是IT采纳后研究中用户行为的主要预测指标。我们生活在一个社交媒体,移动设备,互联网和其他信息技术与我们的生活方式几乎融合在一起的时代。在讨论采用后行为时,仅关注满意度可能不再令人满意。我们应该考虑可能捕获其他采用后因素的其他结构,例如情感概念。在这项研究中,我们研究了幸福感对持续意愿和忠诚度的影响。我们比较了幸福感和满意度的影响。一项对297名大学生的调查提供了数据,该数据已输入有关社交网站使用的结构方程模型。结果显示,对于满意度和幸福感的强烈支持是影响持续意愿和忠诚度的因素。此外,相对于满意度,我们发现幸福感对持续意愿和忠诚度有更大的影响。

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