“Evolutionary Stages of Minorities in the Mass Media”: An Application of Clark's Model to American Indian Television Representations

摘要

In a 1969 editorial in Television Quarterly, communications scholar Cedric C. Clark wrote that minorities are often subjected to predictable stages of treatment in media depictions, particularly on television. According to Clark there are 4 stages of minority representations: non-recognition, ridicule, regulation, and respect. This study uses this framework to examine representations of American Indians to ascertain whether it has universal utility as a guide to understanding minority representations. The research demonstrates that U.S. television has primarily used 2 ways of dealing with American Indians: they are either relegated to the distant past or shown as enforcers of the dominant group's norms, sometimes both.View full textDownload full textKEYTERMSAmerican Indians, media representations, Native Americans, television representationRelated var addthis_config = { ui_cobrand: "Taylor & Francis Online", services_compact: "citeulike,netvibes,twitter,technorati,delicious,linkedin,facebook,stumbleupon,digg,google,more", pubid: "ra-4dff56cd6bb1830b" }; Add to shortlist Link Permalink http://dx.doi.org/10.1080/10646175.2010.519651