WestPoint Home + The Novogratz Add Family Flair to Utica

摘要

The playful patterns and colors that define The Novogratz are sparking a new generation of home fashion products for one of WestPoint Home's most recognizable house brands. The home textiles company is partnering with husband-and-wife team Robert and Cortney Novogratz to launch the new bedding and bath program, Novogratz by Utica. This first-time collaboration is significant in that it was designed for Utica -one of the original textile brands in the WestPoint Home portfolio. "The collaboration with The Novogratz allows our Utica brand, which has always stood for bold color and expressive design, to partner with designers that have their fingers on the pulse of modern tastes," said Regan Iglesia, WestPoint Home CMO. "We think consumers will love the bold prints and happy colors of this range."