HINKLEY LIGHTS UP INDUSTRY WITH NEW SHOWROOM AND SALES TOOL

摘要

It's an exciting time for Clevelandbased Hinkley Lighting. In addition to developing its new publication Lighting Made Simple™, the company is also unveiling a redesigned showroom for the January Dallas International Lighting Market and celebrating its 90~th anniversary! Lighting Made Simple was created to take the fear out of consumers' decision-making process when shopping for lighting. Since it was introduced in June, more than 6,000 requests for the magazine have been received and close to 10,000 copies distributed to showrooms as part of Hinkley's co-op program. A virtual version of the publication is available on the company's digital publishing platform as well. That means e-tailers and showrooms are able to embed Lighting Made Simple into their Web sites and upgrade their own media outreach and share the magazine through their own social media tools.