Ford Sync 2 Launch Hits Difficulties

摘要

Ford has been struggling with the launch of its second-generation Sync dashboard information and infotainment system. Sync 2 debuted in August on the model year 2011 Edge as MyFord Touch and on the Lincoln MKX as MyLincoln Touch. Not only is the system new and highly complex, but Ford has been man-aging its development in-house without the aid of a tier-one infotainment supplier. Throughout the process, Ford has oper-ated with an engineering organization de-scribed as "thin," and that has made the effort all the more challenging.