Imagine you are in Barcelona. It is a hot summer afternoon. Your smartphone knows you are fond of chilled fruit juices, and out of the blue you receive a message: there's a juice bar just around the corner. They offer the best juice in town, plus a 10% discount and immediate satisfaction. You feel happy. Words similar to these are regularly heard from those who hope to gain from selling Location Based Marketing (LBM) concepts. And they have been talking about it for years. Yet the number of television viewers in a country such as Belgium is greater than the total number of users of Foursquare globally. Foursquare, Yelp, Gowalla and Brightkite are the most prevailing LBM platforms, although others exist too. Why so much talk and so little action?
展开▼
