Monetisation

摘要

We live in a monetised world in which all components of life - be they goods, skills, sport, leisure, health or art - are expressed in the form of currency. In such a world, it is very natural that questions arise such as 'What is the economic impact of geoservices?' And this question has been scrutinised by Oxera Consulting Ltd, registered in Oxford, UK, and Brussels, Belgium, in a study commissioned by Google. The resulting report was published in January 2013. The study aims to quantify the impact of geoservices on the world economy and consumer welfare, expressed in terms of billions of US dollars. Geoservices stem from firms who serve their clients with satellite imagery, online maps, digital maps stored in car navigation systems and other local devices, satellite positioning signals, and navigation devices.