The word is out!

摘要

Working with creative clients can be a mixed blessing for architects and designers, On the one hand, you want someone who will share in your creative vision; on the other, creative people can have very clear ideas about what they want - and what they don't want. It's a situation Inger Bartlett of Toronto-based architecture practice Bartlett & Associates, which specialises in design schemes for advertising agencies, knows well.rn'With ad agencies, all the ad people are creative, so you don't want to hurt anybody's feelings. You have to be very diplomatic' she says. 'Everybody feels that they're creative and therefore must mean they can do creative spaces. What we sometimes have to bring to people's attention is that they are creative in their own sphere, whether that's digital or print or whatever, and that sometimes doesn't translate into three-dimensional space.'