RECIPE SYSTEM AIDS IRN-BRU

摘要

AG Barr still bears the name of Andrew Greig Barr who was the main driving force behind the early growth of the business set up in Falkirk by his father Robert, in 1880, as a side line to his bottle cork making business. In 1901 Robert Barr 'invented' his legendary Irn-Bru drink. Throughout its life the drink originally called Iron-Brew, has captured the imagination of consumers through an exciting and humorous promotion approach, based on the accolade that it was 'made in Scotland from girders'. Today's chairman, Robin Barr, is the fourth generation of Barrs at the helm of this family business which has grown to become the UK's largest independent soft drinks manufacturer, with an annual turnover in excess of £120 million. The Barrs operation at Mansfield is responsible for the manufacture of the company's range of bottled drinks including Irn-Bru, Tizer and Orangina. The manufacturing process involves mixing weighed amounts of minor ingredients, including special essences, preservatives, colourings and flavours, together with water, sugar and citric acid. Batch sizes typically vary from 1000 to 8000 litres with weights of minor ingredients, consisting of liquids and solids, varying from 10 kg up to 100 kg. The essence for Irn-Bru consists of over 30 special ingredients. The exact recipe is still a closely guarded family secret and the essence is mixed by Robin Barr in Scotland.