A generation ago, formulating a food or beverage item for the elementary school set meant sticking sugar in it, a cartoon character on it, then blitzing the TV cartoon hour with a flood of 120-decibel kid-beguiling ads. No more.rnWhile some manufacturers still try to play that game, the recognition of children's discerning palates and special nutritional needs is steering most processors toward more proactive thinking when it comes to feeding our young.rn"Many foods are made with the nutrition needs of adults in mind," says Tara Dellolacono-Thies, nutritionist and "kid food coach" for Clif Bar & Co. , Boulder, Colo. "This 'cookie-cutter' approach of adults to kids doesn't always translate when it comes to making healthy foods that meet the needs of our children. Kids have different needs and requirements than adults."
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