Building Baskin-Robbins into a retail powerhouse

摘要

Boardwalk Frozen Treats L.L.C., Lafayette, Calif., is the exclusive licensee of the Baskin-Robbins ice cream brand for U.S. and Canada retail channels, and has been on the fast track since its inception three years ago. The company partnered with Dunkin' Brands, the Canton, Mass., parent of Baskin-Robbins, to bring the scoop shop brand and many of its flavors, such as mint chocolate chip and pralines and cream, to supermarkets nationwide.