After tough years, Kraft Heinz seeks stability in 2020

摘要

Kraft Heinz Co. management made progress turning the business around in 2019 and sees 2020 as a year of stabilization. Plans to achieve its goals include revamping its innovation processes, improving customer satisfaction and reducing employee turnover. Chief executive officer Miguel Patricio has shifted the company's innovation strategy to a focus on fewer, bigger and bolder initiatives. "Our 2020 plans now call for 50% fewer projects, a significant shift from line extensions to expansionary launches, mainly behind existing brands," he said Feb. 13 during a conference call with analysts to discuss the company's fiscal 2019 earnings.