SMALL BATCH RUM BRAND RELAUNCHES WITH PASSION

摘要

Brand design agency PB Creative partnered with Sussex, U.K. rum producer Rumbustian to redesign a range of rums as part of a complete brand relaunch. The handcrafted range of small batch rums represents the creation of a modern, unique blend of both fresh and aged rums from Jamaica, Guyana and the Dominican Republic. No artificial flavorings, additives or essences are used in the spicing and crafting processes, and the rum is infused using only natural whole ingredients. The range includes a Golden and Coffee & Vanilla variant and an award-winning Spiced rum with hints of vanilla, cloves, star anise, allspice berries and cinnamon. The new Rumbustain brand aesthetic has an artisanal look and feel. Bottle closures have been hand dipped in black wax and a bold 'stacked' brand mark has been created for maximum impact behind bar. Black weather-boarded fishermen's huts are front and center on the label alongside other local icons. The agency used a natural substrate in different colors to represent each blend - white for the core Spiced rum, gold metallic for the Golden rum and a rich copper metallic for the Coffee & Vanilla variant.