Air Wick Freshmatic Automatic Spray, the newest product from Air Wick, was designed by RB. The brand that neutralizes odors and fills homes with continuous fresh fragrance through regular sprays. RB partnered with leading product design and development consultancy DCA to transform the device, with the redesign of shape (also resulting in a 17.2% reduction of plastic) with softer curves and a blossoming effect with the spray hole integrated into this. DCA made it more attractive to customers in the redesign by reducing the number of batteries required from two to one. Global design agency Marks worked with RB to bring the new design to life through packaging. Taking the theme 'continuous freshness' to capture the new fragrance and odor-neutralizing technology, Marks distilled the pre-existing visual iterations into a simple, easy to understand design, while letting the new device take center stage through an enlarged pack window. The redesign retains the bold, impactful colors familiar to existing customers and further simplifies the layout to ensure it communicates clearly and achieves shelf stand-out. Air Wick Freshmatic Automatic Spray launches across Europe this summer and in the USA in the second half of the year.
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