Recently, numerous major brands and CPGs decided to take their convictions to social media ... by boycotting. Coca-Cola, Levis, Unilever, Pepsi, Best Buy, Hershey, Diageo, Verizon and many others have halted advertising on Facebook - with some going even further by nixing ads on Instagram and Twitter as well. The reason, these companies state, is that social media platforms aren't doing enough policing of posts on their sites. Hate speech is rampant lately and posts are vicious and very personal. It's interesting, knowing that in a one-on-one encounter this wouldn't likely happen. It's the keyboard curse; it makes people feel powerful.
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