Demand for pouches is expected to grow 3.7% per year to $10.6 billion by 2023, according to industry research firm Freedonia Group. Pouch design continues to evolve and now is expanding to include convenience-focused closures and fitments — like flip-top caps to dispense condiments in pouches, and fitments to attach a spray trigger on cleaning products in pouches. Convenience features, such as resealability, spouts and stick packs, will see the fastest growth. Features primarily for functionality or aesthetics will see a more moderate rate of uptake. The snack market is the largest market for pouches, as snacks have capitalized on both the healthy eating and snacking trend. Demand for all types of converted flexible packaging is forecast to increase 2.9% annually to $22.8 billion in 2023. The ongoing conversion from rigid to flexible formats and consumer interest in products packaged for single servings or uses will continue to drive gains.
展开▼
